The face, and the team that builds.
Derrick Moore
The face and the credibility anchor. He grew up in East Anchorage as a top athlete with a 4.0 and college scholarships on the table. At 18 it came apart: kicked off the team, expelled, scholarships gone. What followed was seven years of addiction and seven years in prison.
He got sober, started running Anchorage's trails to have fun without drugs, and built a second life in public.
The brand was never about going viral. He started it to give people hope and the tools to get through what he got through, and above all to reach young people - to get in front of them before the road he took starts to look like the only one.
In April 2022 he started Hardaway Learning from nothing - no audience, no playbook, and no idea how to edit - and turned it into the biggest personal brand in Alaska: 400,000+ followers, a merch brand that had a record sales day, and 50+ paid speaking engagements with a calendar booked out months in advance.
Author of Seven Steps from Addiction to Sobriety, published April 2023, and creator of the Pushing Purpose youth empowerment workshop. He speaks in schools, conferences, and villages across the state - more than 20 of them, including Barrow on the North Slope.
Named Recover Alaska's 2024 Sober Hero and 2026 Influencer of the Year by Alaska Business Magazine. The path he teaches is the one he walked.
Northtek
The Anchorage growth agency behind AGI, run by two founders with several years of marketing experience each. Northtek builds content, automation, and conversion infrastructure - the engine that turns attention into revenue.
The method was proven on their own brand first. Aidan co-founded Alaskan Rants, a podcast with no followers, no content library, and not a single platform set up, and built the entire online presence from the ground up - every account, every profile, and an organic engine producing hundreds of videos. Four months later: 15,000+ new followers across platforms, 5M+ total views, and individual videos breaking 400,000. That audience became the proof of concept that launched Northtek.
Today the agency runs the full stack for Alaskan businesses: content and camera work, websites built to convert, AI automation for booking and follow-up, and the analytics loop that tells you what to do more of. What Derrick teaches, Northtek builds.
"Aidan stepped in on content and camera in 2023 and we added over 100,000 followers. Kristian built the site that turned that attention into a booked speaking schedule - that is what let me leave construction and go all in."
"They rebuilt us from the logo up. The new site brings in calls daily - we stopped chasing work and started scheduling it. Just hope they never market for my competitors."
"We started with nothing set up. Four months later we had 15,000 new followers and over five million views, and a real audience to sell to."
April 2022 to a full-time income.
From a life that fell apart to a brand that pays - in order, with nothing skipped.
Derrick's story proves the method changes a life. This is the proof we can build it for you.