You are not short on effort. You are short on a plan.
You post, but nothing compounds.
Without a position, every post starts from zero. The algorithm never learns who you are.
You are waiting to feel ready.
Perfection is the most common reason accounts stay at zero. Consistency beats it every time.
You have no system, only motivation.
Motivation runs out in week three. A batch process does not.
You have no proof to point at.
People follow receipts. Most brands never assemble theirs.
The Brand Blueprint - the 4 Ps
Derrick's framework. Four decisions that turn scattered posting into a brand people recognize. You fill all four in during Session 1.
Purpose
Why you are building this, in one sentence you can say out loud.
Position
The specific lane you own, and who it is for.
Personality
The voice that makes your content unmistakably yours.
Proof
The receipts that make people believe you before they meet you.
Three courses, one per session.
Each session ends with something built, not something bookmarked.
The Foundation
The Content
Mindset & the 90-Day Roadmap
Everything you need to walk out running.
The Build Your Personal Brand Workbook
38 designed pages that mirror the sessions module by module - Brand Blueprint worksheets, content-type exercises, the 30-40 batch tracker, and the 90-day roadmap with phase trackers. This is the exact workbook workshop attendees use.
Build Your Personal Brand Workbook
Derrick Moore lived the playbook before he taught it.
He started from nothing in April 2022 and built it into a full-time income with multiple revenue streams: a merch brand with record sales days, the books he sells, and speaking engagements in more than 20 Alaska villages. Founder of Hardaway Learning. Author of Seven Steps from Addiction to Sobriety, published April 2023.
He teaches alongside Aidan MacKinnon of Northtek, AGI co-founder, who runs the strategy, systems, and execution side of the sessions.
@lexo_316 - volume to viral
We break this account down live in Course 2: what got posted, in what order, and the volume-to-viral growth pattern behind it. You map the same pattern onto your own account before you leave.
Figures from @lexo_316 on TikTok →, checked August 2026. Counts keep climbing.
Three sessions. One room. Your brand, built.
Everything included, workbook and all. Book a discovery call to hear the investment, check the fit, and get first access when dates are set.
Seats are limited by the room.
Questions
The next session dates are not set yet. Book a discovery call or leave your email and you will hear before it goes public - seats are limited by the room and confirmed on payment.
Anyone building a personal brand from scratch: business owners, speakers, tradespeople, creators. No audience required to start.
The sessions are in person in Alaska. If you cannot travel, the Bootcamp covers the same curriculum, self-paced - ask us about it.
A completed Brand Blueprint, a batch of content in progress, the 38-page workbook, and a 90-day roadmap you can run alone.
Yes. Every attendee gets the full 38-page designed workbook - the same one the sessions are built around.
Take the seat.
Seats are limited by the room. Book a discovery call to check the fit, or leave your email and you will hear when the dates land.